
DAVINES
Davines is a family-owned Italian haircare brand founded in 1983 by the Bollati family in Parma, Italy. Initially established as a research laboratory producing high-end haircare products for renowned cosmetic companies, Davines began creating its own line of salon-exclusive products in the early 1990s. The brand is celebrated for its commitment to sustainability, blending natural ingredients with scientific innovation to craft high-performance, eco-conscious haircare solutions.
LOVE Smoothing Shampoo
Smoothing shampoo for frizzy or unruly hair
Tame frizz and restore control with LOVE Smoothing Shampoo by Davines—a gentle yet effective cleanser formulated specifically for coarse, frizzy, or unruly hair. Enriched with Minuta olive extract from Slow Food Presidia farms in Sicily, this shampoo deeply nourishes and softens the hair while enhancing manageability and smoothness.
Its creamy, rich lather gently cleanses without stripping, leaving hair more disciplined, silky, and easier to style. Ideal for daily use or as part of a smoothing hair care routine.


OI All In One Milk
Hydrating hair milk for frizz control
Experience the power of multitasking hair care with OI All In One Milk—Davines’ lightweight, leave-in treatment that delivers instant hydration, softness, and shine. Enriched with nourishing roucou oil, this luxurious milk detangles effortlessly, tames frizz, and protects hair from heat damage while adding silkiness and manageability.
Ideal for all hair types, especially dry, frizzy, or hard-to-manage hair, its weightless formula enhances the hair's natural beauty without buildup. The iconic OI fragrance adds a touch of indulgence to your everyday routine.
Hairspray
Experience the luxury of Italian haircare with Davines conditioners—expertly crafted to nourish, hydrate, and enhance your hair's natural beauty. Infused with sustainably sourced ingredients and tailored for specific hair types and concerns, each conditioner delivers targeted care without compromising on quality or eco-consciousness.
Whether you're looking to tame frizz, repair damage, boost hydration, or preserve color, Davines offers a high-performance solution that leaves hair soft, shiny, and full of life—with a signature scent that transforms your routine into a moment of self-care.



